Roddy White

Biography

Roddy White

Roddy White is a veteran of 14 years in the NFL and various major sporting events. He begins his eighth season as Director of Event Marketing with the Falcons. White is responsible for the club’s special events, game presentation, creative services, mascot program and client services. Under White’s stewardship, the Falcons have attracted star acts in various music genres such as James Brown, Ashanti, Sugarland, the Temptations, Travis Tritt, Ludacris, LeAnn Rimes, NeYo and the Pointer Sisters as regular performers at home games. Prior to his appointment with the Falcons, he spent six seasons with the Jacksonville Jaguars as the club’s Director of Special Events and Promotions with responsibilities in special event production, game presentation, advertising and brand management. A graduate of the University of Georgia, he lives with his wife, Patti, and daughters, Whitney and Sydney, in Alpharetta, Georgia.